Why Digital Accessibility Makes Good Business Sense
Introduction
In this era of professionalised internet, digital accessibility is crucial for any business. By ensuring that our digital platforms and experiences are inclusive of all, we unlock the full potential of our customer base and tap into new markets. Let’s explore why digital accessibility is a must in today’s corporate landscape and the benefits it brings to businesses.
1) Growing your Customer Base
According to data from the Central Statistics Office, there are approximately 600,000 people in Ireland with a disability. A global report on health equity for persons with disabilities estimates that approximately 1.3 billion people – or 16% of the global population – experience a significant disability today.
Embracing digital accessibility opens up opportunities to reach a wider customer base. By considering the diverse needs of individuals with disabilities, businesses tap into a significant market segment that was previously underserved. This inclusivity leads to increased customer loyalty, engagement, and revenue growth.
2) Compliance with Laws and Regulations
Numerous countries have implemented accessibility laws and regulations to ensure equal access to digital content. For example, in the United States, the Americans with Disabilities Act requires that businesses and organisations make their websites and digital content accessible to people with disabilities.
Closer to home, the EU Web Accessibility Directive was adopted by EU member states in 2016 and requires all public sector bodies, such as government departments and public health services, to make their websites and mobile applications fully accessible. Building on the EU Web Accessibility Directive is the European Accessibility Act, which is due to come into force in 2025 and aims to level the playing field for access to digital products and services throughout Europe and beyond.
By prioritising digital accessibility, businesses ensure compliance with legal requirements, reducing the risk of legal repercussions and safeguarding their reputation.
3) Enhancing User Experience
Accessible digital platforms improve user experiences for all customers, leading to higher satisfaction and engagement. Clear and consistent information presentation makes it easier for users to find what they need, driving positive word-of-mouth and repeat business.
4) Improved SEO and Search Visibility
Digital accessibility practices, such as using proper headings, alternative text for images, and descriptive link text, not only benefit individuals with disabilities but also enhance search engine optimisation (SEO). Search engines favour websites with accessible and well-structured content, leading to improved search visibility and higher organic traffic.
5) Brand Reputation and Trust
Prioritising digital accessibility demonstrates a commitment to inclusivity, earning consumer trust and loyalty. Brands that embrace accessibility differentiate themselves and gain a competitive edge in the market.
6) Innovation and Competitive Advantage
Focusing on inclusive design and user experience fosters innovation within organisations, driving creative thinking and positioning businesses ahead of competitors.
7) It’s just the right thing to do
We finally come to perhaps the most important reason why digital accessibility is crucial for all businesses: it’s just the right thing to do. Regardless of a user’s disability, they should be able to access any website, mobile app, or digital experience independently.
Final note
Digital accessibility is a must-have in today’s corporate landscape. It opens the door for inclusivity, expands the customer base, ensures legal compliance, enhances the user experience, and gives your company a competitive edge. Contact IA Labs today to find out more about what we can do for you.
